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Animoca Brands Japan invest in Passion Labs to enhance customer experience

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On February 24, Animoca Brands Japan announced that it had invested in Passion Labs, a platform that provides customer experience and community participation t…

Animoca Brands Japan invest in Passion Labs to enhance customer experience

On February 24, Animoca Brands Japan announced that it had invested in Passion Labs, a platform that provides customer experience and community participation tools, aimed at giving users data ownership and helping brands build communities.

Animoca Brands Japan announced its investment in Passion Labs

Interpretation of the news:


Animoca Brands Japan, a subsidiary of Hong Kong-based Animoca Brands, recently invested in Passion Labs. Passion Labs is a platform that offers customer experience and community participation tools to users. Its core aim is to give users data ownership and assist brands in building communities.

The investment in Passion Labs is part of Animoca Brands Japan’s strategic plan to expand its portfolio in digital entertainment and enhance its presence in the Japanese market. Through this investment, Animoca Brands is looking to leverage Passion Lab’s expertise in providing users with an engaging customer experience while ultimately boosting its bottom line.

Passion Labs provides a comprehensive suite of customer experience and community participation tools to its users. Some of the features of the platform include ideation, co-creation, user-generated content (UGC), gamification, and engagement analytics. Brands can use these tools to create personalized and interactive experiences for their users, ultimately building long-lasting relationships.

One of the unique aspects of Passion Labs is its focus on data ownership. In a world where data privacy concerns are increasing, Passion Labs allows users to take control of their data. Users can decide what data they want to share with brands and how they want their data to be used. This not only gives users peace of mind but also enables brands to develop a deeper understanding of their customers’ needs and preferences.

The investment in Passion Labs is timely considering the exponential growth of e-commerce and the shift towards a more personalized customer experience. The COVID-19 pandemic has accelerated the need for brands to engage and connect with their customers online. Passion Labs provides brands with the necessary tools to build strong customer relationships, which is becoming increasingly important in a highly competitive online environment.

In conclusion, the investment in Passion Labs by Animoca Brands Japan is a significant step towards enhancing customer experience and fostering brand loyalty. The platform’s data ownership focus, combined with its suite of engagement tools, means that brands can build meaningful relationships with their customers while adhering to privacy regulations. The investment also highlights Animoca Brands Japan’s commitment to expanding its portfolio in digital entertainment and solidifying its presence in the Japanese market.

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