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Animoca Brands Japan Invests in SmartRetail for an Interactive Platform

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Animoca Brands Japan Invests in SmartRetail for an Interactive Platform

On March 16th, Animoca Brands Japan announced a commitment to strategic investment in SmartRetail, a customer analytics solution that combines face recognition technology. Deployed in convenience stores, gas stations, vending machines, and other scenarios, it can benefit from consumer traffic through valuable external advertising activities, thereby providing consumers with instant in-store incentives. Through its investment in SmartRetail, Animoca Brands Japan aims to establish an outdoor interactive platform in Japan that provides consumers with the option of providing Web3 incentives.

Animoca Brands Japan will make a strategic investment in SmartRetail

Analysis based on this information:


Animoca Brands Japan has announced its strategic investment in SmartRetail, a customer analytics solution that comprises face recognition technology. The platform is used in convenience stores, gas stations, vending machines, and other scenarios, in which it can benefit from consumer traffic through valuable external advertising activities while providing consumers with instant in-store incentives. The investment aims to establish an outdoor interactive platform in Japan that offers consumers the option of providing incentives through Web3.

SmartRetail’s facial recognition technology has been designed to collect data on customer behavior and provide analytics of consumer preferences in real-time. Convenience stores and vending machines are usually high-traffic locations. Therefore, SmartRetail’s technology helps to optimize the location of products in the store, ultimately increasing sales. The technology will also allow retailers to offer personalized incentives to their customers, which will make shopping experiences more rewarding.

Through its investment in SmartRetail, Animoca Brands Japan is looking to establish an outdoor interactive platform that enables consumers to provide incentives through Web3. This platform will allow for a better shopping experience for consumers and provide retailers with valuable data on consumer behavior. With this investment, Animoca Brands Japan is aiming to revolutionize the retail experience in Japan by introducing new technologies and incentivizing consumers.

The deployment of SmartRetail’s technology in convenience stores and vending machines will allow retailers to place the right products in the right location, increasing sales while providing a better shopping experience for consumers. The platform will also give retailers access to valuable data on consumer preferences and habits in real-time, which will ultimately help them tailor their offerings to their clientele. Furthermore, the platform will provide consumers with instant incentives to shop in-store.

In conclusion, Animoca Brands Japan’s strategic investment in SmartRetail is a step towards revolutionizing the retail experience in Japan by providing an interactive platform that benefits both consumers and retailers. SmartRetail’s facial recognition technology will enable retailers to place products strategically, draw valuable insights on consumer preferences, and offer personalized incentives. The platform’s deployment in convenience stores, vending machines, and other scenarios paves the way for the future of retail.

Title: Animoca Brands Japan Invests in SmartRetail for an Interactive Platform

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