Adidas and CoinEx to Promote Celsius in India
21:00-7:00 Key words: India, Adidas, CoinEx, Celsius
Overview of important developments overnight on February 26
Interpretation of the news:
</…
21:00-7:00 Key words: India, Adidas, CoinEx, Celsius
Overview of important developments overnight on February 26
Interpretation of the news:
Adidas, one of the world’s leading sports brands, has partnered with CoinEx, a global cryptocurrency exchange, to promote Celsius in India. The announcement came in the form of a message that was sent out to customers and investors on July 16th.
According to the message, Celsius will be promoted in India via a series of co-branded marketing campaigns with Adidas. The campaigns will seek to raise awareness about Celsius, a cryptocurrency lending and borrowing platform, and its benefits among the Indian population.
It is not yet clear what specific marketing channels will be utilized, but the message did mention that there will be a strong focus on online channels. This could include social media, influencer marketing, or other digital advertising methods.
The partnership between Adidas and CoinEx is an interesting one, as it brings together two very different industries: sports and finance. However, it is not entirely surprising, given the increasing popularity of cryptocurrencies and blockchain technology in recent years.
As for Celsius, the platform has been gaining traction in the cryptocurrency lending and borrowing space. It allows users to earn interest on their crypto holdings and also provides loans to users who need to access cash without selling their assets.
Overall, the message is a positive development for Celsius and the wider cryptocurrency industry. It shows that major companies like Adidas are recognizing the potential of blockchain and cryptocurrencies, and are willing to work with cryptocurrency companies to promote their products and services.
Keywords:
1. India – The message is specifically focused on promoting Celsius in India, indicating that the country is a key market for the platform and the wider cryptocurrency industry.
2. Adidas – The sports brand’s partnership with CoinEx is significant, as it represents a major mainstream company entering the cryptocurrency space.
3. CoinEx – The global cryptocurrency exchange is partnering with Adidas to promote Celsius, suggesting that it has confidence in the platform and its potential for growth in India and beyond.
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