Porsche China’s Innovation Achievements in the Digital Space

According to the report, the president and CEO of Porsche China Ke Shimai said that Porsche China has made many world-leading innovation achievements in the fi…

Porsche Chinas Innovation Achievements in the Digital Space

According to the report, the president and CEO of Porsche China Ke Shimai said that Porsche China has made many world-leading innovation achievements in the fields of virtual human, virtual conference platform, digital collections, augmented reality map system and so on. Earlier, Porsche China held the official press conference of the first digital collection of “911 Dreamers” in Shanghai to launch the first series of digital collections customized for Chinese users. (Liberation Daily)

Porsche China: Achieve innovative results in virtual human, digital collections and other fields

Interpretation of the news:


Porsche China’s President and CEO Ke Shimai revealed that the company has made various world-leading innovation accomplishments in virtual technology. According to the report, Porsche China has made significant strides in a number of areas, ranging from virtual human to augmented reality maps. These innovation achievements all form a part of Porsche’s digital strategy designed to engage with Chinese customers and expand its footprint in the country.

One of the most recent and notable innovations is the launch of the first series of digital collections called “911 Dreamers,” customized for the Chinese users. This collection offers a unique and engaging digital experience for Porsche enthusiasts in China, allowing them to explore the brand’s history and the features of the iconic 911 Porsche vehicle series. The collection is also designed to provide a virtual view of the rich heritage of Porsche, showcasing the company’s unique style and design aesthetic.

Porsche China’s dedication to digital innovation extends to other areas, as well. The virtual human technology provides an immersive experience for customers, as it allows them to interact with a virtual representative, who can guide them through the purchase process efficiently. The virtual conference platform has also been a successful innovation of Porsche China. This platform lets customers join webinars and experience the thrill of attending live events virtually, all while being in the comfort of their homes.

Porsche China’s augmented reality map system is also a significant innovation. It showcases the brand’s products on a transparent digital map overlaid on the real world. Customers can experience the joy of driving Porsche cars in various locations worldwide through a virtual mode. The map system also offers other features, such as providing real-time traffic information and exploring interesting places to visit.

In conclusion, Porsche China’s innovations in the digital space showcase their dedication to enhance the customer experience through interactive, engaging, and unique offerings. The innovations range from virtual human to augmented reality maps, providing a holistic digital experience to Chinese customers. The launch of the “911 Dreamers” series digital bundle is an excellent example of the brand’s commitment to expanding its reach, leveraging digital media to cater to specific audiences globally.

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