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PricewaterhouseCoopers predicts commercial applications to lead the Metauniverse in 2023

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It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not full…

PricewaterhouseCoopers predicts commercial applications to lead the Metauniverse in 2023

It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not fully entered the golden age, the underlying construction, industry rules and application scenarios are in the process of formation, and it is estimated that the next three to five years will enter a period of rapid growth. According to the survey of PricewaterhouseCoopers, commercial applications will occupy the leading position in the application scenario of the yuan universe in 2023. The business leaders interviewed said that the most likely application they would explore is “induction and training” (42% of respondents mentioned this), and the second is “interacting with colleagues” and “creating virtual content for customers”, with 36% of respondents choosing both. In 2022, most of the topics about the metauniverse will focus on consumers, especially young consumers, such as games, virtual experience or shopping with cryptocurrency and other digital assets. These activities will continue to grow in 2023.

PricewaterhouseCoopers released the 2023 yuan universe outlook: it is expected that the next three to five years will enter a period of rapid growth

Interpretation of the news:


PricewaterhouseCoopers has released a report titled “2023 Universe Outlook” which predicts that although the Metauniverse has not yet entered its golden age, it is in the process of formation with underlying construction, industry rules, and application scenarios. Based on a survey conducted by PwC, the report anticipates that the next three to five years will experience a period of rapid growth. Commercial applications are expected to lead the way in the application scenario of the Metauniverse in 2023.

The business leaders who were interviewed during the survey said that their most likely application to explore was “induction and training,” with 42% of respondents mentioning this. The second most popular application scenario identified was “interacting with colleagues” and “creating virtual content for customers,” with 36% of respondents selecting both. This suggests that the Metauniverse has the potential to become an educational and corporate tool to train and interact with employees and customers.

In 2022, most of the topics related to the Metauniverse will revolve around consumers, especially young consumers, with activities such as gaming, virtual experiences, and shopping with cryptocurrency and other digital assets. The survey report indicates that these activities will continue to grow in 2023.

The report’s prediction of rapid growth in the Metauniverse is significant. As construction, industry rules, and application scenarios mature, commercial applications will become more prevalent, providing businesses with the potential to establish an entirely new market, acquire new customers, and explore innovative ways to train employees and interact with customers.

In conclusion, the PwC report suggests that the Metauniverse has a bright future ahead of it, and commercial applications will be at the forefront of its development. The Metauniverse could certainly change the way we learn, work, and do business in the future, making virtual reality an integral aspect of our daily lives.

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