Coinbase Shifts Focus from Transactions to Product Innovation

According to reports, at ETH Denver in Denver of Ethereum, Jesse Pollak, the head of the Coinbase agreement, said that in the past ten years, Coinbase has alwa…

Coinbase Shifts Focus from Transactions to Product Innovation

According to reports, at ETH Denver in Denver of Ethereum, Jesse Pollak, the head of the Coinbase agreement, said that in the past ten years, Coinbase has always been transaction-centric, and product innovation may not be the first priority, but now the company aims to change this situation. The launch of Base is actually an investment in “creating a platform”, so that developers can better build useful products.

The person in charge of the Coinbase agreement: or no longer transaction-centric, the launch of Base is to invest in the “platform”

Interpretation of the news:


Coinbase, the popular cryptocurrency exchange, has always been known for its transaction-centric approach. However, according to Jesse Pollak, the head of Coinbase’s agreement, the company is now shifting its focus towards product innovation. Speaking at ETH Denver in Denver of Ethereum, Pollak revealed that Coinbase aims to change its strategy, and the launch of Base is a step towards that direction.

Base is an open-source tool that aims to provide developers with a better platform to build useful products. It is essentially an investment by Coinbase to create a platform that empowers developers. By pooling together resources such as secure storage, authentication, and payments, Base aims to make it easier for developers to create products that integrate with their existing systems.

This move towards product innovation is a significant shift for Coinbase, which has traditionally been known for its transaction-centric approach. In the past, Coinbase has been accused of lagging behind in terms of innovation, which has put it at a disadvantage against competitors such as Binance.

However, with the launch of Base, Coinbase is signaling its intention to innovate and stay ahead of the game. The platform has already garnered significant interest from developers, who view it as a much-needed tool that will simplify the product development process. By providing a robust and easy-to-use platform, Coinbase hopes to attract more developers to its ecosystem, which will in turn help it to create more useful and innovative products.

In conclusion, Coinbase’s decision to shift its focus towards product innovation is a smart move that will help it to stay relevant in a fast-changing industry. By investing in Base, Coinbase is creating a platform that empowers developers to build useful products, which will ultimately benefit the entire cryptocurrency ecosystem. The launch of Base is a significant step towards Coinbase’s goal of becoming an innovator in the crypto space.

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