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Hermes takes legal action to protect Birkin bags from NFT sale

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It is reported that Hermes, a luxury fashion brand, requested the federal court to prohibit the sale of NFT based on Birkin bags. Hermes said in its submission…

Hermes takes legal action to protect Birkin bags from NFT sale

It is reported that Hermes, a luxury fashion brand, requested the federal court to prohibit the sale of NFT based on Birkin bags. Hermes said in its submission that Rothschild continued to promote NFT despite the ruling. The fashion company hopes that the federal court will intervene and force Rothschild not only to stop selling digital assets, but also to transfer the NFT he still owns to Hermes.

Hermes asked the federal court to issue an injunction against Mason Rothschild to stop the sale of MetaBirkin NFT

Interpretation of the news:


Hermes, a world-renowned luxury fashion brand, is seeking legal action to stop the sale of non-fungible tokens (NFTs) based on its iconic Birkin bags. The company has requested the federal court to intervene and prohibit the sale of NFTs based on Birkin bags, claiming that it is not only a violation of its trademark rights but also a potential threat to the brand’s reputation.

According to Hermes, the art dealer Samuel Rothschild has been actively promoting the sale of NFTs based on the Birkin bags despite the company’s objections. Hermes alleges that Rothschild continued to sell the digital tokens even after being served with a cease and desist order, and as a result, the luxury brand is asking the court to take action to prevent any further infringement of its intellectual property rights.

The Birkin bag has been a status symbol for luxury consumers around the world since its creation in 1984. However, in recent years, the rise of NFTs has opened up new opportunities for collectors to own digital versions of physical assets. While some see this as a new, exciting way to collect and invest in luxury goods, others argue that it is a threat to traditional ownership and that NFTs do not carry the same emotional value as physical items.

For Hermes, the issue goes beyond ownership and into reputation management. The company is known for its meticulous attention to detail and commitment to luxury craftsmanship, and any perceived dilution of the brand’s trademark could damage its reputation in the long term. By taking legal action, Hermes is sending a strong message that it intends to protect its intellectual property rights and defend its brand’s image at all costs.

In addition to requesting that the federal court prohibits the sale of NFTs based on the Birkin bags, Hermes is also asking that any NFTs that Rothschild owns be transferred to the company. This suggests that Hermes is not only concerned about the sale of NFTs but also wants to ensure that any existing digital assets that depict its products are under its control.

In conclusion, the legal action taken by Hermes highlights the growing tension between traditional luxury brands and the world of digital assets. As the rise of NFTs continues, it remains to be seen how established luxury brands will adapt to this digital landscape and what steps they will take to protect their intellectual property rights.

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