Fox Entertainment and Blockchain Creative Labs Launch NFT-Gated Fan Experience for Popular Singing Competition “Masked Singer”
It is reported that Fox Entertainment and its Web3 department Blockchain Creative Labs are launching a new token-gated fan experience for the network\’s popular…
It is reported that Fox Entertainment and its Web3 department Blockchain Creative Labs are launching a new token-gated fan experience for the network’s popular singing competition program “masked singer”. The holder of NFT, known as the “Star of Masked Singers”, will be able to “watch the exclusive content of the behind-the-scenes and confessions of the contestants this season.” Fox said in a statement that the price of NFT is about $50, with a limited supply of 1050. Fans need to scan the QR code and then participate in interactive activities, such as voting to select the contestants they think will be promoted to win the opportunity to buy NFT. Participating fans will be able to “upgrade their loyalty pass” and be eligible to purchase NFT, thus unlocking additional exclusive content. The media company said that fans’ voting would not affect the results of the program.
Fox Entertainment “masked singer” program launched NFT access control experience
Interpretation of the news:
Fox Entertainment and Blockchain Creative Labs have collaborated to offer fans of the popular singing competition “Masked Singer” an NFT-gated fan experience. According to reports, the NFT holders, who are called the “Star of Masked Singers,” will have access to exclusive content, such as behind-the-scenes footage and confessions from the competition’s contestants during this season. Fans are required to participate in interactive polls such as voting to select the possible winners of the competition, giving them a chance to purchase the NFT for about $50, which is limited to 1050. The fans’ participating in these polls will increase their chances of success and unlock additional exclusive content. Fox Entertainment confirmed that the fans’ voting would not affect the program’s results.
The introduction of NFT into the promotion of the “Masked Singer” fan experience is a significant milestone in the entertainment industry. It demonstrates an appreciation and acceptance of blockchain technology by the media industry as well as the role that cryptocurrency plays in enhancing fan engagement. NFTs are one of the most innovative blockchain technologies that create digital scarcity, fueling demand for unique experiences, and providing an opportunity for creators to monetize their content.
The fan experience is an essential aspect of the entertainment industry, and it is continually evolving to offer more exclusive content and innovative ways of engagement. Fox Entertainment understands the value of providing an extraordinary fan experience, which positively impacts the shows’ success. The NFT-gated fan experience for the “Masked Singers” is a brilliant example of a unique, informative, and engaging experience that offers fans access to exclusive behind-the-scenes footage and confessions from the contestants.
In conclusion, the collaboration between Fox Entertainment and Blockchain Creative Labs to launch the “Masked Singers” NFT-gated fan experience is a step towards delivering innovative and unique experiences to fans. The use of interactive activities such as voting to select winners, which unlock extra exclusive content and increased chances of purchasing NFTs, is a brilliant approach to keeping fans engaged in the show. This new approach to fan engagement could revolutionize how media companies interact with their audience, and perhaps, a future where NFT-gated fan experiences become the norm is not too far off.
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