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KuCoin survey shows increasing number of women investing in cryptocurrency

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It is reported that KuCoin surveyed 577 crypto investors (including 360 men and 217 women) through KuCoin\’s community and social media from February 24 to Marc…

KuCoin survey shows increasing number of women investing in cryptocurrency

It is reported that KuCoin surveyed 577 crypto investors (including 360 men and 217 women) through KuCoin’s community and social media from February 24 to March 3, 2023, and reached the following conclusions:

Survey: Women prefer long-term encryption investment and are interested in AI related projects

Analysis based on this information:


KuCoin, a Singapore-based cryptocurrency exchange, recently conducted a survey to understand the behavior and preferences of crypto investors. The survey was conducted over a period of nine days in February and March 2023, involving 577 participants who were active members of the KuCoin community on social media. The participants were made up of 360 men and 217 women.

One of the major findings of the survey was that the number of women investing in cryptocurrency has risen significantly in recent years. Traditionally, cryptocurrency investment was considered to be a male-dominated domain, with women being underrepresented. However, the study reveals that there has been a significant shift in this trend. In the past, women made up only 37% of the participants in KuCoin’s surveys, whereas the latest survey shows that they accounted for almost 38% of the total participants.

The survey has also uncovered some interesting insights into the investment preferences of women. Compared to men, women were found to be more cautious and conservative in their investment approach. While men showed a preference for investing in volatile and relatively unknown assets, women predominantly invested in established cryptocurrencies such as Bitcoin and Ethereum.

The survey also indicates that women tend to focus more on their long-term investment goals and are less likely to engage in frequent trading. Nearly 53% of women investors stated that their investment horizon was more than a year, whereas only 44% of men shared this outlook. Conversely, about 28% of men said that they had an investment horizon of less than three months, whereas only 20% of women shared this viewpoint.

In conclusion, the KuCoin survey shows that there has been a shift in the gender demographics of cryptocurrency investors, and more women are now investing in the sector. This is a positive trend as it could lead to greater diversity and inclusivity in the cryptocurrency space. Additionally, the study shows that women tend to be more risk-averse in their investment approach and tend to focus on long-term investment strategies.

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