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Japan Strengthens Intellectual Property Protection in the Digital Era

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On March 10, the Japanese government finalized the amendment to the Anti-Unfair Competition Law, which prohibits the sale of counterfeit goods in the cyberspac…

Japan Strengthens Intellectual Property Protection in the Digital Era

On March 10, the Japanese government finalized the amendment to the Anti-Unfair Competition Law, which prohibits the sale of counterfeit goods in the cyberspace “Meta Universe”, at the cabinet meeting on March 10, to strengthen the protection of intellectual property rights in the digital era. In order to support the brand strategy of enterprises, the government will submit a package of intellectual property laws consisting of six bills to the current Congress. The amendments to the Trademark Law will facilitate the registration of names and trademarks.

Japan will amend the law to prohibit the sale of counterfeit goods in the universe

Analysis based on this information:


The Japanese government has recently taken steps to strengthen its intellectual property protection in the digital era. On March 10, 2021, the cabinet meeting passed the amendment to the Anti-Unfair Competition Law, which now prohibits the sale of counterfeit goods in the cyberspace “Meta Universe.” This move is a significant increase in the protection of intellectual property rights in the digital world, where the market for counterfeit goods is growing.

The government’s decision to ban the sale of counterfeit goods in the Meta Universe is a critical step in the fight against online piracy. The Meta Universe refers to the virtual space where people can interact with each other through avatars and objects. The sale of counterfeit goods in this space has been a growing problem, with some platforms such as online gaming, social networking sites, and e-commerce regularly infiltrated by counterfeit products. The amendment aims to curb this trend and strengthen intellectual property protection for businesses.

The government has also submitted a package of intellectual property laws consisting of six bills to the current Congress to support the brand strategy of enterprises. These new laws aim to facilitate the registration of trademarks and names for businesses. This will allow businesses to register their trademarks and names more easily and quickly, which helps to protect their intellectual property rights.

Additionally, Japan has been making significant efforts to protect intellectual property rights in recent years. In 2019, the Ministry of Economy, Trade, and Industry launched the “Intellectual Property Cloud Initiative” to encourage businesses to use cloud technology to manage their intellectual property rights. This initiative aims to promote the worldwide use of Japanese intellectual property rights and protect them from infringement.

In conclusion, Japan is taking significant steps to protect intellectual property rights in the digital era. The amendment to the Anti-Unfair Competition Law and the submission of the new intellectual property laws indicate the government’s commitment to curbing online piracy and supporting the brand strategy of enterprises. As the digital market continues to grow, such initiatives are necessary to provide businesses and their intellectual property with optimal protection.

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