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Magic Core’s Digital Collection Platform to go Offline by 2023

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On March 9, the Tencent digital collection platform Magic Core said in its offline announcement today: \”Based on the business adjustment arrangement, the Magic…

Magic Cores Digital Collection Platform to go Offline by 2023

On March 9, the Tencent digital collection platform Magic Core said in its offline announcement today: “Based on the business adjustment arrangement, the Magic Core APP will be offline at 24:00 on June 30, 2023. After the Magic Core APP is offline, the users who hold the collection will not be able to query, download, display and share the purchased digital collections in the APP, and can no longer conduct the refund operation.” Magic Core recommends that users conduct the refund operation before June 30, 2023.

Tencent Magic Core APP will be offline on June 30, reminding users to apply for refund before this date

Analysis based on this information:


Tencent, the multinational conglomerate and one of the largest video game companies in the world, has announced through its digital collection platform Magic Core that it will be phasing out their services by June 30, 2023. Through an offline announcement, the company clarified that those who hold digital collections in the platform will not be able to conduct refunds or access their purchased items once the app goes offline. It is recommended that all users who own digital collections in the platform conduct their refund operations before the June 30 deadline.

The move comes as a part of a “business adjustment arrangement” that the company has yet to fully clarify. Speculations point towards Tencent’s ambitions toward tapping into the lucrative NFT (non-fungible token) market, which would represent a significant shift from their current business model. NFTs are unique and indivisible digital assets that allow creators and collectors to monetize digital goods, including art, videos, and other web-based content.

The shift towards NFTs may be the reason behind the discontinuation of Magic Core’s services. The platform’s existing digital content will no longer be supported and users will no longer be able to access their digital items once the deadline lapses. It is unclear if Tencent will offer an alternative platform for the affected users to transfer their digital collections, but the lack of communication from the company has raised concerns among those who invested in the Magic Core digital ecosystem.

The announcement highlights the potential risks that come with investing in digital collections and the need for more explicit guidelines and consumer protection laws to regulate the fast-growing digital content marketplace. As more individuals seek to monetize their digital content through NFTs, the need for rules and regulations to protect consumers becomes even more pressing.

In summary, the announcement by Tencent’s Magic Core digital collection platform that it is going offline by June 30, 2023, highlights the rapid transformation of the digital content marketplace and raises important concerns regarding consumer protection. The move suggests that the company may be adapting its business model towards NFTs, and those who have invested in Magic Core’s current digital ecosystem must act promptly to secure refunds before the deadline.

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