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Tesla’s Bitcoin Adoption Opened Doors for Adidas Web3

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According to reports, Erika Wykes-Sneyd, head of Adidas Web3, revealed that if Tesla had not adopted Bitcoin as a payment method for its vehicles, Adidas might…

Teslas Bitcoin Adoption Opened Doors for Adidas Web3

According to reports, Erika Wykes-Sneyd, head of Adidas Web3, revealed that if Tesla had not adopted Bitcoin as a payment method for its vehicles, Adidas might not be able to set foot in Web3 and put forward relevant strategies and projects, He pointed out that “Elon Musk helped us open that door, but only a little bit. Tesla’s move made the Web3 advocates in Adidas start a dialogue to explore what can be done with blockchain technology.” After that, the Adidas Web3 team spent nine months “developing strategies, building foundations, and building a large number of relationships”, and further purchased its own BAYC MFT, and cooperated with gmoney. （ibtimes）

Person in charge of Adidas Web3: The involvement in Web3 was inspired by Tesla

Interpretation of the news:


The head of Adidas Web3, Erika Wykes-Sneyd, recently acknowledged the critical role that Tesla’s adoption of Bitcoin played in the company’s ability to enter the Web3 and explore blockchain technology. She noted that Tesla’s move helped open the door for Adidas, but only a little bit. However, it was enough to get the team talking and exploring the potential of blockchain technology.

Following this development, the Adidas Web3 team spent nine months developing strategies, building foundations, and relationships. They also purchased their own Bored Ape Yacht Club (BAYC) Mutant Funko Token (MFT) and collaborated with gmoney. This move was significant, as BAYC MFT has become a popular NFT collectible on Ethereum, and gmoney is a blockchain-based rewards platform.

It is clear that Tesla’s decision to accept Bitcoin payments was a significant turning point for Adidas Web3. It opened up new possibilities for the company and allowed it to explore the potential of blockchain technology. It is worth noting that Tesla’s adoption of Bitcoin was not without controversy, as some critics questioned the environmental impact of mining the cryptocurrency. However, the move did pave the way for other companies to consider accepting Bitcoin as a viable payment option.

Adidas’ investment in blockchain technology is a strategic move. Blockchain technology has the potential to revolutionize businesses’ operations, making them more efficient, transparent, and secure. The company’s decision to purchase its own BAYC MFT and collaborate with gmoney is evidence that it sees the potential of blockchain technology beyond just accepting Bitcoin payments.

In conclusion, Tesla’s decision to accept Bitcoin payments was a significant turning point for Adidas Web3. It provided the company with an opportunity to explore the potential benefits of adopting blockchain technology. The fact that Adidas has purchased its own BAYC MFT and collaborated with gmoney demonstrates its commitment to exploring the potential of blockchain technology further. With this move, Adidas sets a new benchmark for other companies seeking to enter the Web3 and leverage blockchain technology.

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