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Emerging Consumer Hotspots in 2022: Challenges and Opportunities

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Emerging Consumer Hotspots in 2022: Challenges and Opportunities

According to the report, the State Administration of Market Supervision issued the document “Ten Characteristics of Consumer Complaints and Reports in 2022”, in which the sixth characteristic of “new consumption hotspots are emerging constantly, accompanied by rising consumer disputes” mentioned that in 2022, the problems of new models such as digital collections (NFT) are on the rise, the regulatory difficulty is increasing, and the relevant appeals are 59700 (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price increases Collect high service charges, arbitrarily block consumer accounts, etc. Under the “blind box” craze, consumer demands reached 41400, up 61.72% year on year. IP cross-border co-branded products set off a rush to buy, with 38100 related appeals, an increase of 66.96% year on year. Some businesses took the opportunity to raise prices, but the problems of uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service were prominent.

The State Administration of Market Supervision: It will be more difficult to supervise new models such as digital collections in 2022

Analysis based on this information:


The report from the State Administration of Market Supervision highlights the emergence of new consumption hotspots in 2022, accompanied by rising consumer disputes. These hotspots include digital collections (NFT), blind boxes, and cross-border co-branded products, among others. However, these new models pose significant regulatory challenges, leading to a sharp increase in consumer complaints and appeals.

The sixth characteristic in the report, “new consumption hotspots are emerging constantly, accompanied by rising consumer disputes,” reveals that digital collections (NFT), for instance, are experiencing increasing problems such as non-delivery, non-refund, malicious price increases, high service charges, and arbitrary account blocking. These issues resulted in 59,700 relevant appeals, compared to only 198 in the previous year.

Similarly, consumer demands for blind boxes reached 41,400, up 61.72% year on year, but businesses took advantage of the craze to raise prices. Meanwhile, cross-border co-branded products generated 38,100 appeals, an increase of 66.96%. However, problems related to uneven product quality, fake and inferior products, delayed delivery, and lack of after-sales service persisted in these hotspots.

Indeed, the emergence of new hotspots reflects the changing needs and preferences of consumers, but they also create new opportunities and challenges for businesses and regulators. For instance, the rising popularity of digital collections could create new revenue streams for businesses and artists but requires clear regulations to prevent fraud, scams, and disputes.

Similarly, the blind box craze presents opportunities for businesses to attract new customers and generate more sales but requires transparency and fairness in pricing and product quality. Likewise, cross-border co-branded products offer new exciting products and experiences for consumers but require compliance with local regulations and standards.

Therefore, the report underscores the need for businesses to adopt proactive measures to address consumer complaints, enhance transparency and accountability, and improve product quality, delivery, and after-sales service. It also calls for regulators to provide clear guidelines and standards for businesses to operate in these hotspots, protect consumers’ rights and interests, and prevent disputes and fraud.

In conclusion, the emergence of new consumption hotspots in 2022 reflects the changing landscape of consumer preferences and behavior. However, it also poses new challenges and opportunities for businesses and regulators. By adopting proactive measures and clear regulations, businesses and regulators can harness these hotspots’ potential and protect consumers’ rights and interests.

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