Sephora Beauty Pass Family Launches Its First Digital Collection Based on ERC-721 Protocol PFP Avatar

On February 22, Sephora Beauty Pass Family, the beauty shopping platform of LVMH Group, released its first digital collection in the membership day event, with…

Sephora Beauty Pass Family Launches Its First Digital Collection Based on ERC-721 Protocol PFP Avatar

On February 22, Sephora Beauty Pass Family, the beauty shopping platform of LVMH Group, released its first digital collection in the membership day event, with a limited quantity of 300000 copies. It is based on the ERC-721 protocol PFP avatar: Sephora Beauty Pass Family, which can be permanently saved as the user avatar in the Sephora membership system.

Beauty shopping platform Sephora China released PFP digital collections with a limited quantity of 300000

Interpretation of the news:


Sephora Beauty Pass Family, a beauty shopping platform of LVMH Group, recently unveiled its first digital collection during their membership day event. The digital collection is based on the ERC-721 protocol PFP avatar, which is a unique and non-fungible token that can be permanently saved as the user avatar in the Sephora membership system. This limited edition digital collection is only 300,000 copies.

The launch of this digital collection is a significant milestone for Sephora Beauty Pass Family as it is their first foray into the world of digital tokens. This move is expected to enhance the customer shopping experience as they can now customize their avatars according to their preferences. Furthermore, the Sephora Beauty Pass Family’s move into the NFT market is a positive sign for the beauty industry, which may benefit from the increased adoption of blockchain technology.

The ERC-721 protocol PFP avatar, which serves as the basis for the digital collection, is designed to provide users with total control over their digital assets. ERC-721 tokens are one-of-a-kind, non-fungible tokens that are Ethereum-based. Each token is unique, and their ownership is registered on the Ethereum blockchain. This means that each avatar is a unique asset that can be bought, sold, or traded independently.

The release of this digital collection is a reflection of the growing trend of NFTs in the business world where companies are looking to create digital assets that customers can own and trade independently. It represents a fresh start for Sephora Beauty Pass Family as it seeks to redefine the shopping experience in the beauty industry.

In conclusion, the Sephora Beauty Pass Family’s launch of its first digital collection based on the ERC-721 protocol PFP avatar is a significant development in the beauty industry. The use of blockchain technology in the beauty industry is a milestone that demonstrates the industry’s eagerness to embrace new technologies to improve their customer shopping experience. The digital collection is a limited edition, and it is expected to sell out quickly, making it a highly valuable asset in the NFT market.

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